Executive Production of a campaign film for the European Sperm Bank

INSIGHTS:
It is becoming more and more difficult to become a parent in the Western world. 1 in 4 men has poor sperm quality. The European Sperm Bank (ESB) therefore wanted to recruit more sperm donors in Denmark, the Netherlands, Germany, and England, with a specific target group of young men aged 22–27. The campaign uses storytelling, humor, and visual aesthetics to acknowledge the invaluable contribution of sperm donors in helping individuals and couples achieve their dream of starting a family

IDEA:
The concept is ‘thanksgiving’ and a tribute from society to a donor, communicating that just like donating blood, organs, stem cells, or anything else, donating sperm is a good deed. There is something special about people who try to make other people's lives and dreams come true. That deserves recognition. Even if you are probably not fully aware of the impact that your humanity and helpfulness can have.

IMPACT:
Seen by more than 5 million on social media, TVC, and in selected cinemas, and an actual spike in European Sperm donors measured in the focus areas