Executive Production of ‘An eye for quality’ for Louis Nielsen & Specsavers

INSIGHTS:
The optical glasses manufacturer Specsavers sought to elevate awareness and educate their whole organization on their mission, quality manufactured specs, and production purpose — with an internal brand film involving multiple internal stakeholders, displaying an inside perspective on the manufacturing process and people.

IDEA:
Showing ‘a pair of glasses’ journey from manufacturing to the store in reverse—before circling back again! The brand film uses storytelling with a tiny twist of humor and visual aesthetics to acknowledge the amount of time, care, and precision spent in production. Through a calm and composed voice-over, utilizing various storytelling techniques and cinematic tricks, we discover some of the details that go into each pair of glasses. At the Szatmar Specsavers production facility, we are verbally and visually guided through the production processes and learn that accuracy and thoroughness are the starting points each and every time a pair of glasses passes through their employees' hands and eventually ends up illuminating the eyes all over the planet.