Concept development, direction, and production of a long-format online presentation brand and sales show. Two Seasonal online brand, strategy, and sales kick-off presentations for Stine Goya.

A full-service production of Stine Goya’s ps22 collection, in close collaboration with the Stine Goya team, I developed a concept of the online presence of the brand, collections, marketing, and PR, during a time when physical interaction was not possible. The house of Goya became the TV studio, a contemporary, fresh-colored frame with the collection and models floating in as the objects—a concept we produced and collaborated on for two consecutive seasons.

The show consisted of multiple feature parts, some exclusively made for business partners, sales agents, and B2B. Giving a holistic view of the present, past, and future of Stine Goya commercially and creatively.