This production for fashion brand Samsøe Samsøe men's campaign video was shot in an urban area, utilizing footage captured using a DV camera to give the final product a raw and edgy look. The soundscape complements the video's dynamic presentation of the collection by highlighting the rugged and urban-inspired looks with crash zooms, frame motion, and split screen cuts.

The overall objective was to create eye-catching campaign videos that reflected the spirit and style of the PS21 line.